WEST CALDWELL, NJ – According to the consulting firm of Kusumgar, Nerlfi & Growney, worldwide consumption of five leading additives for coatings and inks was 1.4 million pounds, worth $3.1 billion, in 2008. Coatings took some 80 percent of the value, and inks the remainder. In the recent past, growth registered a 5-6 percent annual rate of increase with the emerging economies in Asia leading the way. In 2009, minimal worldwide growth is expected; recovery is expected thereafter.
Asia is the largest outlet for coating and ink additives, taking 40 percent of the dollars. Japan and China are the leading consumers and highlight the growth variances between mature and developing economies. Japan has seen only slight growth in the recent past, while consumption in China has been expanding at double-digit rates. Europe and North America each consume about one-quarter of the additives, with usage in these regions projected to be down in 2009; recovery in demand is expected thereafter. Improved performance and environmental advantages are emphasized in North America and Europe.
Rheology modifiers are the largest additives in coatings and inks with about one-third of the global dollar value. Dispersants are second, capturing some 22 percent of the value. Foam-control additives are 17 percent of the dollars; wetting agents are 15 percent; and slip-and-rub materials are 12 percent. Numerous types and grades of each of the additive types are utilized for coatings and inks.