New BEHR Web Site Earns Recognition
June 25, 2009
SANTA ANA, CA – BEHR Process Corp. has been recognized for its recently enhanced Web site, www.behr.com. The BEHR Interactive Web team redesigned the site last fall to target homeowners, do-it-yourselfers and those seeking assistance and inspiration with their home improvement, home design and style projects.
BEHR.com was selected as an Official Honoree in the Lifestyle category of the 13th Annual Webby Awards, the leading international award honoring excellence on the Internet and hailed as the "Internet's highest honor" by The New York Times. The Official Honoree distinction is awarded to the top 15 percent of all work entered among nearly 10,000 entries received from 50 states and more than 60 countries.
BEHR.com was also recognized with a Horizon Interactive Gold Award in both the consumer information and Flash categories. Projects in the consumer information category are targeted to the consumer without the "direct sale" element and focus more on product and service education rather than a hard sell. In the Flash category, projects were evaluated on the overall creative use of Flash as well as overall aesthetics and artistic merit, complexity and functionality of animations and menu structures, and effective integration of audio and video.
BEHR.com was also acknowledged as the best of the best in the industry with an Award of Excellence from the 2009 Communicator Awards in five categories: homepage, structure and navigation, visual appeal, lifestyle, and interactive/multimedia. In addition, BEHR.com won an Award of Distinction in Copy or Writing, presented for projects that exceed industry standards in quality and achievement.
Site enhancements to BEHR.com included an enhanced interface with drop-down menus that organize information in an easy-to-follow format, a virtual color center that replicates the retail experience for online visitors, a My Color Sample tool that allows visitors to collect hues used throughout the site and save them to a workbook for future projects, an Inspiration Gallery that inspires visitors to do more with color, a Sheen Selector that lets customers see the reflective value of different sheens, a user-friendly product categories section that gives consumers product descriptions and safety information, and a How To section that gives instruction, clean-up guides and how-to images.
Telling the story of “what’s in the can,” the BEHR Interactive team also introduced Paint World, a microsite that offers an inside look of how BEHR products are made and how best to use them. Paint World features an interactive avatar that walks visitors through the science behind BEHR products.