AkzoNobel has developed a coatings menu for McDonald's, which involves supplying a range of paint products for the re-imaging of hundreds of its Purely Simple style restaurants. The agreement was arranged by AkzoNobel Global Image Solutions (GIS), which was specifically set up to offer a "one stop shop" to customers requiring a range of different coatings products from across the company's portfolio. Financial details were not disclosed.
The latest approval will see the company provide powder coatings for use on
furniture in all Purely Simple outlets across Europe. AkzoNobel already has
approval from McDonald's Europe to provide Dulux® decorative paint
for the Purely Simple stores. Established less than a year ago, GIS approvals
have already been received from customers such as Shell, Volvo and
"This is another great example of how we are
fully focused on meeting the needs and contributing to the success of our
customers," said AkzoNobel CEO Hans Wijers. "As the world's largest
coatings company we have global capability and expertise which give us that
all-important competitive edge."
GIS Business Development Manager Angus Findlay, "Our single point of
contact approach opens doors to answers from right across AkzoNobel's high
quality product range, while at the same time keeping project management
beautifully streamlined and simple.
"One of the main requirements of this latest agreement was that the
coatings we supplied should be resistant to the extensive cleaning required for
all McDonald's restaurant surfaces. Following several trials and tests,
McDonald's European Restaurant Development & Design Studio (ERDDS) selected
the Interpon® Titanium powder coating from our Elements color
collection as it meets their twin requirements for aesthetic appearance and
resistance to cleaning materials."
McDonald's Europe has invested heavily in upgrading
the customer experience and is conducting a major restaurant re-imaging
program. In total, nine "off plan" designs for restaurant décor have
been developed, including the minimalist Purely Simple range consisting of
neutral colours and tones.
an ERDDS spokesman, "We're delighted to be working with AkzoNobel on
Purely Simple and are already looking ahead to further collaboration."
McDonald's operates more than 30,000 local restaurants globally, serving 52
million people in more than 100 countries every day. Its Purely Simple outlets
account for a quarter of the food retailer's presence across Europe.
AkzoNobel Wins Approval for McDonald's Redesign
April 1, 2009