AkzoNobel Develops Paint for Martha Stewart Living Brand
December 9, 2009
AMSTERDAM, the Netherlands - AkzoNobel, in partnership with The Home Depot in North America, has developed a new range of high-quality paints under the Martha Stewart Living brand.
The complete line of low-VOC interior and exterior paints will be available exclusively in The Home Depot stores throughout the United States and in Canada starting early 2010.
“This is an exciting new initiative, which will not only strengthen our existing links with the world’s largest home improvement retailer, but will also provide a superior product for the legions of loyal Martha Stewart brand followers,” said Erik Bouts, Managing Director of AkzoNobel Decorative Paints United States.
In addition to providing product development, merchandising support and manufacturing, color experts from AkzoNobel have worked closely with representatives from The Home Depot and the Martha Stewart Living brand to develop the palette of 280 distinctive colors, which will be available in four interior sheens and three exterior sheens.