LONGUEUIL, Canada – Move over neutral color schemes. Livelier hues will be making a comeback in home décor in 2010-2011, and it’s all about using color as a mood lifter in the midst of challenging times, according to leading Canadian paint brand Sico Paints.
Colorful hues such as deep reds and purples, vivid blues and greens, pigment-infused pastels such as baby blues and pinks, and earthy golds and clays will be among the new colors featured in next year’s palette.
Sico’s 2010-2011 color groupings include: Back to Basics, Free Expression, Classic Revival and Synthetic Culture.
Representing the growing population that is finding refuge in a return to the simplicity and tradition of the past, Back to Basics features down-to-earth mid-tones in gold, plum, green moss, teal and red clay. The authentic look of this palette represents the reclaiming of a balanced lifestyle, deep-rooted home and family values.
The Free Expression theme features creative color combinations. It has unique color mixes, including intense purple combined with acidic yellow and ocean blue, as well as sunny orange with dark red and soft neutral.
Highlighted by ash-like purple, antique pink and gold, the Classic Revival theme is enlivened and made more contemporary by the addition of deeper colors like pewter grey, bronze green and lacquer reds.
The Synthetic Culture theme features dynamic, energetic colors. Its acid-fresh palette features lively purples as well as pulsating pinks, yellows and blues. It mirrors the popularity of unique synthetic, futuristic home products that feature ultra-smooth lines and curves.
“Each of these themes features hues that emit emotional energy and optimism – a detox from the gloominess that has been undermining our spirits,” said Stéphanie Pelland, Marketing Communication Manager for the Sico brand.