Michelman is making substantial changes to its organizational structure. The improved structure is designed to optimally support Michelman’s current rapid pace of growth.

CINCINNATI – Michelman is making substantial changes to its organizational structure. The improved structure is designed to optimally support Michelman’s current rapid pace of growth.

Four new Global Business Unit Managers have been promoted from within the company. Steve Ruehrwein has been promoted to the position of Global Business Unit Manager, Chemical Specialties. Bruce Berglund is the new Global Business Unit Manager, Paper. Yves De Smet has been promoted to Global Business Unit Manager, Fibers & Composites. Bjarne Ry Schmidt has been promoted to Global Business Unit Manager, Flexible Packaging.

Additionally, three executives have been repositioned within the organization, and will be responsible for sales, marketing and technology development respectively, across all business units. Marty Riehemann has been named VP/Chief Commercial Officer and will be responsible for the growth and continued improvement of customer satisfaction levels in all four business units. Riehemann will focus on existing and incoming sales related responsibilities.

Bob Poletti has been named VP/Chief Marketing and Business Development Officer and will be responsible for corporate-wide marketing activities, as well as the exploration and development of new markets and new opportunities. Poletti will also head a new initiative Michelman calls “Ventures,” which includes acquisitions, joint-ventures and all non-organic growth of the company.

Rick Michelman has been appointed VP/Chief Technology Officer and will be the driving force behind the company’s technology and materials development. He will also drive new product development activities in the business units and support the exploration and development of new venture opportunities.