Valspar Paint announced the debut of Valspar Plus®, the first paint certified asthma and allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA).
CHICAGO - Valspar Paint announced the debut of Valspar Plus®, the first paint certified asthma and allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA).
Valspar Plus reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities. In addition to having zero VOCs, which can be a trigger for people impacted by asthma and allergies, Valspar Plus has no lingering odor. Once dried, the paint's antimicrobial properties help it to resist mold and mildew.
"In listening to our consumers, we recognized an opportunity in the marketplace for a paint formulated specifically to address the needs of the approximately 60 million Americans who live with asthma and allergies," said Howard Heckes, Senior Vice President, Valspar Global Consumer. "In response, we developed Valspar Plus, which allows people with respiratory sensitivities to connect to the transformative power in color. Valspar Plus delivers lasting performance and uncompromising quality and is available in thousands of colors. It will exceed expectations for premium paint."
"We are very excited about this breakthrough in product development from Valspar," said Mike Tringale, Vice President of External Affairs at AAFA. "We put this paint through rigorous testing protocols and are confident in its benefits for those suffering with respiratory sensitivities. As the first paint we have certified as asthma and allergy friendly, families can now reduce indoor irritants, like VOCs, without compromising on color choices or a premium quality finish."
Valspar Unveils Paint Certified by the Asthma and Allergy Foundation
June 30, 2011