LOS ANGELES – Tinseltown's biggest star – the Hollywood sign - has been restored to its full beauty once again thanks to a facelift from Sherwin-Williams and The Hollywood Sign Trust. Over the nine-week refurbishment, the sign's nine letters had all existing coatings removed before being primed and painted with two fresh coats of Sherwin-Williams’ Emerald ™ Exterior Paint.
Sherwin-Williams and The Hollywood Sign Trust funded the project for the benefit of Los Angeles and its Department of Recreation and Parks, as well as sign fans around the world.
The products used for the sign's most extensive refurbishment in nearly 35 years are designed to help it retain its crisp white finish, especially against the elements. To ensure the makeover endures the test of time, the existing coatings were removed from each of the letters, a time-intensive process completed almost entirely by hand. Next, painters applied 105 gallons of Sherwin-Williams Pro Industrial™ Pro-Cryl® Universal Acrylic Primer – a product specially designed for surfaces where rust and corrosion resistance is critical. Lastly, they applied two coats – 255 gallons – of Emerald Exterior Acrylic Latex Paint in Sherwin-Williams High Reflective White (SW7757). Emerald Exterior Paint offers extreme resistance to blistering, peeling, chalking, fading, mold, mildew and dirt pickup.