"Because a company name is one of the most visible aspects of its reputation, it was very important to take the time to consider the company's identity, mission and future ambitions in the selection process," notes Frank.

As a global coating resins company that offers multiple products all under one roof, Allnex is unique in the marketplace. Our aim is to partner with our customers so that we can leverage our extensive expertise and myriad of solutions, and together we can create sustainable value across the different industry segments we serve. Thus, we may proudly say that we do more than provide products; we help improve performance.

Allnex is also innovative, continually bringing new technologies and new ideas to our customers and the marketplace. These characteristics result in our name Allnex and our slogan 'All About Resins'.

The company's new logo was designed to reflect Allnex's product portfolio, sustainable innovations, growth aspirations and commitment to continuous improvement. Specifically, the multiple colors and sizes of the droplets represent Allnex's technologies, products and talented employees. In addition, the green droplet stands for sustainability while the upward movement of the droplets and text reflects the company's commitment to operational excellence, innovation and growth, both for Allnex and its customers.

"We believe that Allnex is the one name that we can all stand behind and be proud of," Aranzana adds.

Additional information on aspects of Allnex's new identify will be provided as it becomes available. In the meantime, visit http://www.allnex.com to keep up to date on additions and improvements to our well-known portfolio of products and services.