LAWRENCEVILLE, NJ - Datacolor AG announced the acquisition of Media Logic SNC, a leading software provider for the Italian and European retail paint market. The acquisition includes Media Logic SNC’s distribution company. The privately held company is headquartered in Reggio Emilia, Italy, and provides customized software solutions focused on the industrial paint market. All seven Media Logic employees, as well as the founder Corrado Iotti, are joining the Datacolor team.

Media Logic’s software, Ymity, manages the entire process of color communication for tinting systems, from measuring to mixing color at points of sale in the retail market and at laboratories. The software offers efficient management of multiple dispensers and seamless data exchange between the paint manufacturer and paint dealers, assuring the right paint color. The company also provides a smartphone and tablet application that allows users to simulate color choices for their home in 3D.

The acquisition aligns with Datacolor’s strategic focus to strengthen its presence in the paint market. After successfully integrating the Media Logic software solutions, Datacolor’s customers will benefit from increased process efficiency using just one innovative color tool to manage all tinting systems.