BASF Showcases New Color and Productivity Tools at SEMA Show
SOUTHFIELD, MI – BASF Automotive Refinish showcased restyled vehicles, hosted designer autograph sessions and presented the latest in car color technology at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Events kicked off on Tuesday, November 4, with a press conference at the BASF booth where the Chip Foose-restyled 1960 Ford Starliner and a restyled 2015 Toyota Sienna from Ryan Friedlinghaus of West Coast Customs were unveiled. The Starliner features a Metallic Grey paint from BASF’s Glasurit® 90-Line, and the Sienna is painted in a custom Fiji Blue from BASF’s R-M® Onyx HD line.
“BASF is proud to have both Chip and Ryan, two of the industry’s top car designers, unveiling their creations in our booth. SEMA is a great place for our current and prospective customers to talk to BASF experts about how our innovative solutions can help improve their shop performance,” said Paul Whittleston, Vice President, Automotive Refinish & Industrial Coatings Solutions North America.
Foose also signed autographs at the BASF booth, and attendees were able to meet designer Ryan Friedlinghaus of West Coast Customs, who was also on hand to sign autographs.
In addition, BASF hosted restyled vehicles at its booth, including the 2014 Ridler Award winning Buick Riveria, Rivsion, from JF Launier of JF Kustoms. Rivsion was painted in BASF R-M Onyx HD Riverian Sunset Pearl. The car voted America’s Most Beautiful Roadster earlier this year, the 1935 Chevy Phaeton restyled by Troy Trepanier of Rad Rides by Troy, owned by Wes Rydell and painted with Glasurit 90-Line in black and maroon, was also on display at the booth.
Throughout the show, experts from BASF were on hand to discuss the latest in car color technology – including the new SmartCOLOR™ online tool– as well as business improvement programs and color matching tools.