MONTVALE, NJ – Paint and coatings manufacturer Benjamin Moore & Co., Montvale, NJ, has appointed Ron Schuller as Chief Marketing Officer and Senior Vice President. Schuller brings more than 25 years of retail and consumer brand experience to Benjamin Moore, most recently as Vice President of Marketing for Houston-based retail accessories chain, Charming Charlie.

Schuller will be responsible for overseeing the planning, development and execution of the company’s marketing, advertising and product management initiatives. Under Schuller’s leadership, Benjamin Moore will embark on its most aggressive marketing plan in history. Beginning in 2015, the company will be shifting its paid media focus to mass media channels with an emphasis on TV and national scale, investing more in those channels than it ever has before.

Schuller has also held executive marketing leadership positions with Stage Stores, Tween Brands, Limited Brands, GNC and Chase Bank.