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Home » Brand Identity

Articles Tagged with ''Brand Identity''

Automotive Coatings.jpg

Painters Supply and Equipment Co. Launches New Parent Brand

August 11, 2024
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“With our rapid growth into new segments, we made the decision that it was time to develop a more all-encompassing corporate brand identity," said Patrick Mayette, President and CEO of PSE Group.



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FLP Becomes a ‘Made in Britain’ Member.png

FLP Becomes a ‘Made in Britain’ Member

July 22, 2024
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The company has been manufacturing a range of its products and brands on-site in Doncaster, South Yorkshire for a number of years and decided it was important the products were recognized for being manufactured in Britain. 


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Photo of Dr. Rolf Kuropka, Managing Director of the KRAHN Group and Chairman of KRAHN Hellas S.A, and Yannis Protopapas, founder of Interactive S.A.

KRAHN Chemie Takes Step to Unify Brand Presence in Europe

March 21, 2022
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Interactive S.A., the KRAHN Chemie subsidiary in Greece, is now called KRAHN Hellas S.A. 


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chad storlie

The Seven P’s of Customer-Focused Digital Interactions to Build Customer Loyalty

Chad Storlie
December 10, 2019
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How can a business be more customer friendly, more in touch with customers, and more focused on prompt solutions to each unique customer in a cost-effective manner?
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paint and coating manufacturers, brands

Diamond Vogel Unveils New Brand Identity

June 22, 2018
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Diamond Vogel, a manufacturer of paint and coatings based in Orange City, Iowa, revealed a transformation of its brand identity.
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IndustrialCoatings-stk311313rkn.jpg

Axalta Introduces New Brand Mark for Imron Industrial

April 5, 2018
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Axalta announced its new Imron Industrial brand mark, which reflects its reputation in industrial coatings.
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packaging inks

Flint Group Announces New Name for Partner Company

February 9, 2018
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Eston Chimica, a leading supplier of inks and coatings to package printers in Italy and Southern Europe, announced a change to its company name and logo.
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Mixing solutions

Schold Marks Milestone, Redesigns Logo

January 26, 2018
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Fall 2017 marked the one-year milestone of the new Schold management team. During that one year, the company was able to accomplish many of its short-term and end-of-the-year goals.
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New Brand Profile for Evonik Silica

October 4, 2017
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Since Evonik’s takeover of JM Huber’s silica business in September 2017, the global silica expert has completely redesigned the brand profile of its silica portfolio.


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Green Biologics Announces New Brands

October 16, 2016
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Green Biologics Inc., the U.S. subsidiary of Green Biologics Ltd., an industrial biotechnology and renewable chemicals company, announced the branding and product development strategy for its high-purity biobased n-butanol and acetone, as well as associated downstream products.


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September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

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