Name: Bargain Titanium Dioxide Isn’t Always a Bargain: How High-Quality TiO₂ Actually Reduces Overall Paint Costs
Start: 2022-05-10T11:00:00-04:00
End: 2023-05-10T12:00:00-04:00

Bargain Titanium Dioxide Isn’t Always a Bargain: How High-Quality TiO₂ Actually Reduces Overall Paint Costs

5/10/22 11:00 am to 5/10/23 12:00 pm EDT

Contact: Ian

What: FREE Webinar
Where: Online
When: Available On-demand Until May 10, 2023

Bargain Titanium Dioxide Isn’t Always a Bargain: How High-Quality TiO₂ Actually Reduces Overall Paint Costs

We all know that titanium dioxide (TiO₂) quality impacts paint appearance and performance, and that it’s also a key driver in costs. But the effect of TiO₂ on paint cost is more complex than you might think. The growing availability of lower-cost TiO₂ has presented many formulators with a quick way to decrease the upfront expenses when creating a paint. Producers of these bargain pigments offer a seemingly compelling proposition to formulators in the form of lower prices. However, these bargain pigments are not actually a good bargain. Despite the lower upfront prices, using low-quality TiO₂ can actually end up costing formulators more in the long run.