SANTA ANA, CA – BEHR® Interior Paint has been ranked highest in customer satisfaction according to the J.D. Power 2015 Paint Satisfaction Study. The study found that BEHR interior paint ranked higher than all other interior paint brands and performs particularly well against key satisfaction factors including durability and warranty/guarantee.
“We continually strive to set industry benchmarks for quality, performance and value, so it’s an honor to be ranked highest by consumers within the interior paint category,” said Jodi Allen, Chief Marketing Officer, Masco Coatings Group. “With innovative and award-winning products like BEHR® MARQUEE Interior Paint & Primer, we’re proud to offer do-it-yourselfers and professionals best-in-class choices when it comes to painting.”
The 2015 Paint Satisfaction Study was fielded in January and February 2015 and is based on responses from 7,840 customers who purchased interior and/or exterior paint within the previous 12 months. In the study, BEHR Interior Paint received a score of 823 on a 1,000-point scale as well as a J.D. Power.com Power Circle Rating™ of five, the highest rating, indicating it is ranked “among the best” by study participants.