J.D. Power Study Ranks BEHR Interior Paint Number One in Customer Satisfaction
For interior paints, the BEHR brand led in durability, in-store color displays and printed materials, and warranty/guarantee.
SANTA ANA, CA — According to the J.D. Power 2019 Paint Satisfaction Study, Behr's high-quality interior paints tied for number one in customer satisfaction. Behr led all interior paint brands in three key factors of satisfaction: durability, in-store color displays and printed materials, and warranty/guarantee.
"Behr's mission is to deliver quality, performance and value to our consumers, which is why we're so honored customers ranked Behr highest within the interior paint category," said Jodi Allen, Chief Marketing Officer, Behr Paint Co. "Our interior paints are designed to withstand anything real life throws your way, so we're especially excited to be recognized for our interior paint's durability."
The 2019 Paint Satisfaction Study was fielded in January 2019 and is based on responses from 2,995 customers who purchased interior paint within the previous 12 months. In the study, BEHR interior paints received a score of 852 on a 1,000-point scale, as well as a J.D. Power.com Power Circle Rating™ of 5, the highest rating, indicating it is ranked "among the best" by study participants.
To learn more about interior paints, as well as exterior paints, stains and specialty coatings from Behr, visit Behr.com.