J.D. Power & Associates Ranks Benjamin Moore Highest in Customer Satisfaction
MONTVALE, NJ – Paint and coatings manufacturer Benjamin Moore has been ranked highest in interior paint customer satisfaction by J.D. Power & Associates for the third consecutive year. According to the 2013 Interior Paint Satisfaction StudySM, Benjamin Moore maintained its leading position over 11 other paint brands by receiving 800 on a 1,000-point scale (a 10-point increase over 2012’s 790 score) and performing particularly well in the key areas of application, durability, product offerings and design guides. The consumer study is based on responses from more than 6,800 respondents who purchased and applied interior paint within the past 12 months. Additionally, Benjamin Moore received the top spot when the award was inaugurated seven years ago.
J.D. Power & Associates bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures six key factors: application, product offerings, durability, price, design guides and warranty/guarantee. In addition to interior paint brands, J.D. Power & Associates also ranks paint retailers across five key factors: facility, selection, staff, services provided and sales/promotions.