BROOKFIELD, WI — A.A. Anderson & Co. Inc., a supplier of process equipment and services, has rolled out a completely new corporate identity that includes a new company name, logo and website. On February 1, A.A. Anderson & Co. Inc., formerly known as Anderson Pump & Process, began doing business as Anderson Process, a name change that reflects an evolution of the company’s core mission and capabilities.

“Anderson Process has already established itself as a leading industrial process equipment supplier in the Midwest,” said Greg Domino, President/CEO. “The new name of Anderson Process represents a shift in our commitment to supporting our clients’ ever-evolving needs. Anderson Process will continue to offer the widest range of technologies and market expertise in our industry. We also recognize that customers are seeking process partners that can offer integrated process solutions, custom skids, and value-added services that enhance operational performance and plant profitability.”  

In conjunction with the new company name, Anderson Process unveiled a new logo and brand identity that takes on a sleek, bold design while preserving the heritage of the Anderson brand.

The company also launched a brand new website, AndersonProcess.com, to coincide with the unveiling of its new brand. The website succinctly communicates the company’s mission, values, products and services, and offers educational content authored to help operators increase process performance, up-time and operational profitability.

The site is fully optimized for use on desktop computers, mobile phones and tablets, ensuring visitors can get the critical process equipment information they need, from anywhere and on any device, whenever they need it. 

This new website will be the first in a set of new digital tools Anderson Process is introducing to reduce transaction costs, educate customers and streamline procurement logistics for industrial process professionals.