ST. LOUIS, MO – Accella Polyurethane Systems, a manufacturer of polyurethane systems, announced a comprehensive investment strategy based on the Bullet Liner™ brand, a leading manufacturer of polyurethane spray-on coating for the transportation industry. Bullet Liner utilizes advanced chemistry to deliver the highest level of scratch, scuff, color fastness and puncture resistance for truck bed liners, ATV and jeep exteriors, fenders, tailgates, wheel wells, and other applications. It is also available for boats and commercial truck use.
Accella acquired the Bullet Liner product line as part of the recent acquisition of Burtin Polymer Laboratories, which pioneered spray-on bed liners over 23 years ago with the first spray-on technology with unique colorfast capability. Accella is investing further to advance this technology leadership, now a fourth-generation coating system, and will include further coating innovation, branding partnerships, doubling the number of installer’s nationwide as well as advanced demand and lead generation tools to support the installer network.
“Accella is making targeted investments in a series of polyurethane markets where we are the best choice for the customer, and our recent decision to support the Bullet Liner brand is an example of that strategy. Polyurea spray-on technology is the industry gold-standard for protecting truck beds and other heavy duty parts,” said Andy Harris, President and CEO of Accella Performance Materials.