SOUTHFIELD, MI – The collaboration between BASF and Jaguar Land Rover (JLR) is expanding globally. BASF will supply 37 unique colors for the Jaguar Land Rover Special Vehicle Operations for 2017 models.
The new colors represent a combination of both R-M Onyx HD and Glasurit 90 Line, available in both gloss and matte satin finishes. The new colors will initially be available for the Range Rover L405 and the Range Rover Sport L494.
Jaguar Land Rover has been implementing BASF’s Advanced Business Solutions in its bodyshop network in various countries for years, beginning in the Middle East region, one of the densest markets for luxury brands in the world, and North Africa.
“The programs implemented with JLR globally are very similar to the solutions offered by BASF in North America to track KPIs and help shops benchmark their numbers so they can implement strategies to improve efficiencies,” said Jeff Wildman, BASF Manager OEM & Industry Relations.