Spearheaded by the company’s Chief Technology Officer Klaas Kruithof, Paint the Future offers winners the opportunity to accelerate commercialization of their solution.

“We can’t wait to see what exciting developments this collaborative experience brings to the paints and coatings industry,” said AkzoNobel CEO Thierry Vanlancker. “We’re driven to create value for our customers, passionate about what we do and always looking ahead. Now, we’re looking to go even further, painting the future together with the world’s coolest innovators.”

Kruithof added, “Paints and coatings is a dynamic, technology-driven industry. We know the future lies in working with others and being open to cross-industry solutions. Exploring the new technology frontier, we will be able to introduce new features, improved products and more ways to delight our customers – and accelerate some truly exciting innovations.”

Launched in partnership with KPMG, the challenge focuses on five key areas: smart application, enhanced functionality, circular solutions, life science infusion, and predictable performance.

Register at letspaintthefuture.com to join the platform, submit solutions and contribute industry expertise as part of the community. More information about the challenge, this year’s five themes and submission process are also available in greater detail on the website.

The deadline for new submissions is March 1, 2019, and participants on the platform will continue to explore, discuss and enrich ideas until March 12, after which AkzoNobel experts will select finalists to participate in the finals event in Amsterdam May 14-16. Shortly thereafter, the company will begin working with winners on sustainable business opportunities.

Watch the video on the Paint the Future challenge at https://youtu.be/Nmrvhd610YA.