TAMAQUA, PA – Silberline, a global leader in aluminum effect pigments, is changing its company logo and tagline. The new tagline, “From Science to Shine,” is the cornerstone of the evolution of Silberline’s brand.
“This vibrant, exciting new look and feel of Silberline signals much more than a new logo. It signals our evolution into a global leader in aluminum pigments with the expertise needed to help our customers excel,” said Lisa Scheller, Chairman and President of Silberline. “It is a natural progression from our first 75 years in business to the next 75 and beyond.”
“Our pigments are used in countless products that people interact with every day. In order to make this connection, we have created the Silber ‘line,’” said Scheller.
“Our new tagline, ‘From Science to Shine,’ truly embodies who we are at Silberline,” said Gary Karnish, CEO of Silberline. “When you combine science and art, we create value for our customers through innovation, customization and consultative support. At Silberline, we create a direct connection between raw materials and allure, innovation and invigoration, precision and passion. We call this the science of shine.”