Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • FINISHING
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • Finishing Today
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • Classifieds
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!
Company NewsFinishing News

Valspar Wants Consumers to Hear and Feel Its 2021 Colors of the Year

Valspar The Sound of Color
January 15, 2021

CHICAGO — Paint and coatings brand, Valspar, from the Sherwin-Williams Consumer Brands Group, announced “The Sound of Color” inspired by its 2021 Colors of the Year.

As people are seeking solace and calm, Valspar is empowering them to take control of their environments and shape them to support their best selves.

The 2021 Colors of the Year, announced in Sept. 2020, are 12 livable shades that evoke calm, serenity and simplicity, and were specially curated to help people take charge of physical spaces so they foster their best mental space, especially now that homes have become offices, entertainment centers, and even classrooms — the colors, sights, and sounds that surround us are more critical than ever.

Valspar is partnering with author, sound therapist and meditation teacher Sara Auster to bring consumers into the world of color through a multi-sensory experience. Her work includes calming visuals, unique sounds, and one-of-a-kind color meditation experience. Auster has spent the past decade introducing sound baths to audiences across the globe.

“I'm grateful for the opportunity to work with an iconic paint brand like Valspar,” said Auster. “Collaborating to bring these color meditations to life for each of the 2021 Colors of the Year was a truly unique experience. I hope these moments of pause we have created help consumers connect to comfort and wellbeing.”

Valspar chose to partner with Auster for “The Sound of Color” because of her original teaching methods and transformative experiences. In today’s world the colors, sights and sounds that surround us are more critical than ever before, and Valspar knew Auster’s ability to convert colors into soothing, calming and uplifting experiences would connect with consumers.

“This was a revolutionary idea for Valspar, taking the signature colors the brand is known for and creating a multi-sensory experience that goes much deeper than colors on a paint swatch,” said Sue Kim, Valspar Color Marketing Manager. “We are very pleased with how this project turned out and think our customers will really enjoy interacting with our 2021 Colors of the Year on a whole new level.”

When forecasting the 2021 Colors of the Year, the color experts at Valspar observed global lifestyle trends that have shifted significantly from last year. The rise in external stressors has correlated with consumers’ increased interest for mindfulness and self-care activities.

Yoga, meditation, aromatherapy and other practices have gained traction and moved from fringe to mainstream in the past decade. In 2019 more than 20% of employers offered a mindfulness program, and that accelerated significantly throughout 2020.

Each of the 12 2021 Colors of the Year includes a guided visualization and a breath practice experience. Six of the colors include meditations to calm, relax and soothe while the other six colors include meditations to focus, energize and uplift.

All 12 colors are available at Lowe's and independent retailers nationwide. Color names and shades vary slightly at each retailer. Below is the full list of colors and how they breathe life into spaces. All videos are linked here.

  • Blissful Blue

o    Serene - An organic color that evokes the calm and quiet of early mornings and new beginnings.

•    Lowe’s: 4005-3C Blissful Blue

•    Independent retailers:  V111-4 Norwegian Night

  • Soft Candlelight

o    Optimistic - This radiant, warm color invites optimism with its golden glow.

•    Lowe’s: 3005-6C Soft Candlelight

•    Independent retailers: V050-1 Morning Blossom

  • Granite Dust

o    Secure - Conjuring the comforting colors of a stronghold, Granite Dust helps fortify you against the worries lurking beyond your walls.

•    Lowe’s: 5006-1C Granite Dust

•    Independent retailers: V142-3 Gray-Green Linen

  • Cherry Taupe

o    Content - So soft you can almost snuggle it; this earthy color adds richness and luxuriousness to reinforce your sense of accomplishment.

•    Lowe’s: 1005-10A Cherry Taupe

•    Independent retailers: V081-4 Burnished Apricot

  •  Arizona Dust

o    Courageous - Vibrant and bold, focusing on this color can bolster your courage for whatever you’re facing next.

•    Lowe’s: 2003-8A Arizona Dust

•    Independent retailers: V045-3 Peach Squared

  • Garden Flower

o    Sophisticated - This color captures a sense of sturdy growth and reliable sophistication that puts guests and hosts alike at ease.

•    Lowe’s: 5004-3B Garden Flower

•    Independent retailers: V097-2 Succulent

  •  Academy Gray

o    Contemplative - The subtle blue present in this moody gray brings a comforting quality to serious contemplation.

•    Lowe’s: 5001-2A Academy Gray

•    Independent retailers: V138-5 Flannel Gray

  • Unforgettable

o    Relaxing - So endless in its invitation to relax that it’s luxurious.

•    Lowe’s: 7003-2 Unforgettable

•    Independent retailers: V094-1 Quill

  • Gallery Gray

o    Confident - For the modern minimalist whose approachable elegance demands a space as effortlessly confident as they are.

•    Lowe’s: 2006-10B Gallery Gray

•    Independent retailers: V133-4 Gentry Grey

  • Dusty Lavender

o    Balanced - Bright but soft, subdued but inviting; Dusty Lavender encourages perfect equilibrium.

•    Lowe’s: 1002-7C Dusty Lavender

•    Independent retailers: V078-4 Violet Dusk

  • Maple Leaf

o    Spirited - Natural at its core, this color invites you to embrace yourself at your most authentic.

•    Lowe’s: 2008-8B Maple Leaf

•    Independent retailers: V089-2 Spiced Latte

  • Lucy Blue

o    Optimistic - This energetic blue injects effortless joy and optimism into any environment.

•    Lowe’s: 5001-5C Lucy Blue

•    Independent retailers: V103-4 Grand Boulevard

For more information on Valspar color trends, visit www.valspar.com.  

KEYWORDS: Color Trends Paint and Coating Manufacturers

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

CTT Registration Now Open

CTT Registration Now Open

The Coatings Minute: Your Inside Look at PCInnovations

The Coatings Minute: Your Inside Look at PCInnovations

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

BASF SE Logo

BASF Reportedly Eyes Exit from Coatings

No. 7 BASF Coatings

BASF Comments on Potential Sale of Coatings Business

No. 3 AkzoNobel

AkzoNobel’s $1.4B Divestment Signals Strategy Shift



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci voices from the top ebook

PCI CASE EBOOK

Related Articles

  • Valspar Color Forecast

    Valspar’s 2021 Colors of the Year Inspired by Mindfulness and Wellbeing

    See More
  • ArchitecturalCoatings-126260819.jpg

    Valspar Unveils Trend-Worthy and Progressive 2022 Colors of the Year

    See More
  • val1453-21-valspar-2023-color-of-the-year-everglade-deck-001.jpg

    Valspar Reveals Fresh Lineup of New Shades in 2023 Colors of the Year

    See More

Related Products

See More Products
  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

  • failiure-analysis-of-paints

    Failure Analysis of Paints and Coatings, Revised Edition

See More Products

Related Directories

  • American Colors Inc.

    American Colors, Inc. is a customer-focused manufacturer of high-quality liquid pigment systems and specialty chemicals supplied to diverse applications that include paints, coatings, adhesives, composites, films, landscape and agriculture. American Colors utilizes experienced professionals, premium processing equipment, and state-of-the-art laboratory instruments. We are committed to meeting the needs of our customers through product development, toll manufacturing, and private labeling and packaging.
  • The Kish Co.

    Supplier - Ohio Headquarters. Supplier of premium minerals, additives, pigments and extenders. Provider of value added processing services.
  • American Colors Inc.

    American Colors, Inc. is a customer-focused manufacturer of premium liquid pigment systems and specialty chemicals catering to a diverse range of applications, such as paints, coatings, adhesives, composites, films, landscape and agriculture. Our team of experienced professionals is well-equipped with premium processing equipment and state-of-the-art laboratory instruments, ensuring that our products are of the highest quality. We take pride in meeting the unique needs of our customers through product development, toll manufacturing, and private labeling and packaging.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!