GAINESVILLE, TX — Polychem powder coatings has launched The Gold Standard color collection. The collection is a selection of shades of gold that also deliver tough, durable protection to metal surfaces.

Created using Polychem’s signature polyester technology, the Gold Standard is comprised of nine golds with subtle shimmers and some special effects to offer the designer a classic color for their palette.

“The Gold Standard was born from designers and coaters requesting multiple shades of this classy color,” said Lauren Bayer, Polychem Manager. “Gold is a popular hue, be it as a base color or accent, and this collection showcases subtle shades and shimmers that capture the trend perfectly.”

The Gold Standard color collection is available in flexible quantities as low as five pounds, with free sample panels shipped out within two days.

Polychem specializes in color and effect creation, with thousands of colors; a wide range of special effects including textures, antiques, metallics, hammertones, silver veins and more; over 20 different Polychem color collections; and color matching capability. The Polychem team works closely with customers to develop the exact shade and effect they require.

Additional information is available at