CLEVELAND — HGTV Home® by Sherwin-Williams has introduced three new products: Everlast™ Exterior Paint and Primer, Infinity® Interior Paint and Primer, and Interior & Exterior Door & Trim paint. 

“We are excited to unveil our enhanced Infinity Interior Paint and Primer, and Interior and Exterior Door & Trim Paint to our loyal customers,” said Krystal Mindeck, Senior Product Manager, HGTV Home by Sherwin-Williams. “We remain committed to upholding our promise of uncompromising durability that provides ideal interior protection from life’s everyday messes.” 

“Our new Everlast Exterior Paint and Primer is an exceptional addition to our portfolio of paints,” said Bobby Mikula, Senior Product Manager, HGTV Home by Sherwin-Williams. “This premium formula offers exterior protection against elements, allowing our customers to have continued confidence in the products used to paint their homes, which is something we are immensely proud to inspire.” 

Everlast Exterior Paint & Primer 

Sherwin-Williams reports that the new and improved 100% acrylic enamel Everlast formula is its most premium exterior paint offering. Now with Self-Cleaning Technology and Extreme All-Weather Protection, the cleaning and refreshing of exterior surfaces easily rinses away dirt and residue during rain showers or with a garden hose. These technologies protect against harmful UV rays and color fading. Customers appreciate the convenience of being able to paint in temperatures between 35-90 degrees Fahrenheit, and Everlast Paint & Primer offers exceptional protection from cracking, peeling, and blistering. Everlast exterior paint is available in three sheens: flat, satin and semi-gloss and comes in quart, gallon and five-gallon sizes. 

Infinity Interior Paint & Primer 

Infinity Interior Paint & Primer offers excellent durability. The company reports that this new formula is Sherwin-Williams' most durable interior paint, delivering exceptional resistance to scuff marks and scratches, ultra-smooth application and a beautiful finish. Formulated for maximum durability, this 100% acrylic coating also provides outstanding stain repellency, so common stains wash off easily. Infinity Interior Paint & Primer comes in three sizes: quart, gallon and five-gallon, and three sheens: flat, satin and semi-gloss.  

Interior & Exterior Door & Trim 

Door & Trim is an interior and exterior 100% acrylic urethane enamel that applies like an alkyd but delivers characteristics you would expect of a water-based paint, like soap and water cleanup. This durable formula reportedly gives surfaces an exceptionally tough, factory-like finish. It goes on ultra-smooth, with no brush marks in sight. Customers can find this mold- and mildew-resistant finish in quart and gallon sizes, and in satin and semi-gloss sheens.  

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