Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
    • RESOURCES
      • Columns
        • Ask Joe Powder
        • Did you know?
        • Distribution Dive
        • Focus on Canada
        • Formulating With Mike
        • Innovation Insights
        • Moody's Coatings Conundrums
        • Powder Coating Perspectives
        • Target the Market
        • TiO2 Insider
      • Blogs
        • Editor's Viewpoint
        • Industry Insights
      • Coatings Supplier Handbook
      • Podcasts and Videos
        • COAT-IT! Podcast
        • Videos/PCI TV
      • PCI Store
      • eBooks
      • Sponsor Insights
      • White Papers
      • COATLE Word Game
    • EVENTS
      • Coatings Trends & Technologies Summit
      • Paint and Coatings Academy
      • Webinars
      • Calendar of Events
      • Lifetime Achievement Award
    • DIRECTORIES
      • Buyer's Guide
      • Equipment Directory
      • Materials Directory
    • EMAGAZINE
      • Current Issue
      • eMagazine Archive
      • China Issue Archive
      • Editorial Advisory Board
    • CONTACT
      • Contact Us
      • Advertise
      • Subscribe to eMagazine
      • Subscribe to eNewsletters
    Industrial Coatings

    Rules of the Road

    By Nick Tullett
    pci0522-PPG--1263540983-1170.jpg
    gorodenkoff, Creatas Video+/Getty Images Plus, via Getty Images
    May 5, 2022

    While society remains years away from fully autonomous or self-driving cars, today’s advanced driver assistance systems (ADAS) in vehicles work to remove human error from driving to create safer roads. But while ADAS systems make driving safer, collisions will continue. So the paint and coatings industry is stepping up to best prepare customers for mobility’s future.

     

    What’s Driving ADAS?

    Automakers invest billions in rapidly evolving ADAS technology, with an increasing number of today’s new cars sold installed with the technology. ADAS technology uses sensors and cameras to process the world around the vehicle to provide the driver information or enable necessary action. These features can keep cars at a safe distance from one another, ensure vehicles are centered in their lanes, identify other objects or pedestrians on the road, and bring a car to a complete stop for emergencies. ADAS features include forward collision alerts, automatic emergency braking, lane departure warnings, adaptive cruise control and blind-spot alerts.

    These features promise to prevent accidents. The Insurance Institute for Highway Safety estimates that even the ADAS technologies available right now could avoid or lessen the effects of 1.8 million accidents each year and potentially save up to 10,000 lives per year. In addition, research shows that rear-end collision rates were 46 percent lower in cars with forward-collision warnings and automatic emergency braking than those without these systems. Lane departure crashes fell 21 percent for vehicles with lane departure warning and lane-keeping assistance.

     

    The Training and Investment Ahead

    Despite a downward trend of auto accidents, collisions will continue. Automakers often install the technology (enabled by cameras and sensors) in easy-to-damage areas of the car.

    Today’s bumpers can house a host of sensors, including RADAR, a detection system that uses radio waves to determine objects’ distance range, angle or velocity. Body shops have often fixed minor bumper damage by filling scratches and spot-painting. Unfortunately, those body filler compounds coupled with new paint could impact vehicle sensors. As a result, the automotive refinish industry will have to rethink the repair process.

    Since these safety systems can be difficult to detect visually, technician training to spot these systems more precisely will be critical. Right now, body shops rely on customer discussions, visual indicators and automaker data to identify ADAS. Technicians will also need the training to recalibrate these sensors to keep drivers safe.

    Finally, technicians will also need to know how the paint and coatings industry is working to resolve the impact some colors and finishes can have on these safety sensors.

     

    The Metallic Finishes Solution

    Paint and coatings suppliers developed a solution after discovering repainting bumpers with certain colors and finishes may negatively impact these safety sensors. For example, PPG has partnered with automakers to calculate the impact of dozens of colors on repainted bumpers (including metallic finishes) to understand the loss of transmission of RADAR signals. The data showed that while the majority of colors do not impact ADAS functionality, a handful of metallic finishes do pose an issue. At certain concentrations, the aluminum pigments used in metallic paints can reduce the transmission of RADAR signals and may interfere with ADAS operation.

    Paint and coatings suppliers, such as PPG, have evaluated swapping the aluminum pigments in the metallic finish to reduce the impact with alternatives to improve RADAR transmission and enhance ADAS (Figure 1). These reformulated colors maintain a good match to the vehicle’s original finish while reducing the RADAR transmission loss so that safety systems can function as they should.

    The aluminum pigments used in metallic paints can reduce the transmission of RADAR signals and may interfere with ADAS operation.
    FIGURE 1 » The aluminum pigments used in metallic paints can reduce the transmission of RADAR signals and may interfere with ADAS operation.

    Twenty-five percent of new vehicles sold have metallic finishes. As a result of their popularity, these color choices are not likely to disappear. And since automakers consider RADAR a key sensor in highly automated vehicles (85 percent of new cars are forecasted to have RADAR by 2025), the solution for certain metallic finishes will become increasingly important.

     

    What’s the Road Ahead?

    Greater paint and coatings suppliers and automakers must work together to identify the key attributes needed to develop those technologies that retain RADAR capability while still providing accurate color matches.

    Retaining RADAR capability and providing accurate color matches are key projects in development. (Photo courtesy of PPG.)
    FIGURE 2 » Retaining RADAR capability and providing accurate color matches are key projects in development. (Photo courtesy of PPG.)

    Today automakers, and paint and coatings suppliers will need to continue to provide best practices for ADAS repairs, with guidelines, technical and service bulletins, training and tutorials to ensure drivers remain safe. In addition, carmakers, trade associations, paint and coatings suppliers, and regulatory bodies will need to work together to create a technical standard to address the acceptable loss of RADAR transmission for worldwide distribution. Research predicts a $19 billion growth of the ADAS market over the coming years, with most new cars and trucks now available with various ADAS features.

    Looking further down the road, automakers, and paint and coatings suppliers are currently researching and developing solutions that will improve RADAR and maintain the metallic finishes’ glory. PPG has partnered with vehicle manufacturers on its color choices in the preliminary research stage to determine the impact of its color choices on ADAS functionality. Automakers are even looking five years out when selecting color styles to stay ahead of emerging mobility trends and the increasing production of electric vehicles.

    While it may be years before consumers adopt fully autonomous cars, ADAS safety features make driving safer today. Now, paint and coatings suppliers can support collision repair technician training and the development of industry standards to address RADAR loss. The industry can also continue collaborating with automakers to drive the research and development necessary to enhance ADAS and the future of self-driving vehicles.

    To learn more, visit www.ppgrefinish.com.

    KEYWORDS: Automotive Coatings

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Nick Tullett, Director of PPG's Global Products and Segments

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • PCI-0724-Global10-Feature-1440.png

      2024 Global Top 10: Top Paint and Coatings Companies

      Who ranks on top? PCI’s annual ranking of the top 10...
      Global Top 10 and PCI 25
      By: Courtney Bassett
    • PCI-0724-PCI25-Feature-1440.png

      2024 PCI 25: Top Paint and Coatings Companies

      PCI's annual ranking of the top 25 North American paint...
      Global Top 10 and PCI 25
      By: Courtney Bassett
    • pci1022-Kinaltek-Lead-1170.jpg

      A Novel Pigment Production Technology

      Following an extensive R&D program that demonstrated...
      Paint and Coating Pigments
      By: Jawad Haidar and Nitin Soni
    You must login or register in order to post a comment.
    Unable to fetch comments.

    Report Abusive Comment

    Subscribe For Free!
    • eMagazine
    • eNewsletter
    • Online Registration
    • Subscription Customer Service

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

    close
    • Modern arapartment complex painted in bright colors.
      Sponsored byEPS - Engineered Polymer Solutions

      Architectural Polymers Leading the Way in Coatings Innovation

    • paint sprayer in a workshop
      Sponsored byallnex

      Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

    Popular Stories

    No. 3 AkzoNobel

    AkzoNobel to Close Two Manufacturing Sites

    A collage of products using non-PFAS

    A Surge in Non-PFAS Releases

    Default Aerospace Image

    PPG Plans Major Aerospace Facility



    PCI Buyers Guide

    Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

    Start your RFP

    Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

    Find Suppliers

    Events

    September 3, 2025

    Coatings Trends & Technologies Summit

    The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

    January 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

    View All Submit An Event

    Poll

    Longest-running laboratory experiment

    What is the longest-running laboratory experiment?
    View Results Poll Archive

    Products

    CTT Summit Short Courses (Live 9/3/25)

    Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

    See More Products
    pci  webinar april 2025

    PCI CASE EBOOK

    Related Articles

    • Field-Applied Coatings: Polyurea Spray Elastomers and the Rules of Secondary Containment

      See More
    • The Road to Permanently Hygienic Wooden Surfaces

      The Road to Permanently Hygienic Wooden Surfaces

      See More
    • pci1021-Boya-1066873518-1170.jpg

      The Road to Permanently Hygienic Wooded Surfaces

      See More

    Related Products

    See More Products
    • durability.jpg

      Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

    • handbook-of-adhesives-and-s

      Handbook of Adhesives and Sealants, Volume 1

    See More Products
    ×

    Keep the info flowing with our eNewsletters!

    Get the latest industry updates tailored your way.

    JOIN TODAY!
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • eNewsletters
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey & Sample
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • Youtube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY PERSONAL INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2025. All Rights Reserved BNP Media.

    Design, CMS, Hosting & Web Development :: ePublishing