According to IMCD’s customer survey, for the next two years Green & Circular will be the most impactful megatrend, while Time for Efficiency will be the most relevant. This trend also asserts the need to balance innovation, regulation, and cost-effectiveness while maintaining quality and performance. A Healthy Future highlights the importance of clean label and safe use products, while Smart Functionality emphasizes the growing demand for multi-functional products and spaces. 

"In this second edition, we moved from a commentary to a report," said Carola Duncan, global marketing director, IMCD Coatings & Construction. "From our global customer base, we collected valuable insights into what they need in the next two years to succeed. Our technical and commercial experts validated and added to these insights with ways to respond to the trends with the latest formulations and innovations."

“Understanding the megatrends and their local dynamics in different market segments help us develop innovations aligned with the expectations and needs of our customers,” said Jerome Bollard, technical director, IMCD Coatings & Construction. “In our laboratories, we combine those needs and expectations with the commitment of creating solutions for a more sustainable future.”

The full report can be accessed here.