Barentz, a global distributor of life science ingredients, is excited to welcome Bryan Daniels as the new Market Acceleration Group director. 

Daniels brings to Barentz more than two decades of progressive sales and leadership experience gained by building talented, performance-driven teams and initiating strategic plans to promote sales growth. He is a highly motivated, results-driven business professional with extensive experience maximizing revenue and market share, leading initiatives from conception to execution.

The Market Acceleration Group acts as a market growth engine for Barentz to identify, research, and qualify market opportunities for new and existing product lines across North American divisions. As head of the Market Development team, Daniels will play a strategic and tactical role in the overall market and lead identification and qualification process, from plan development and information gathering, to execution of qualification campaigns, the overseeing of digital marketing initiatives, and engagement of prospective customers.

“We are excited to have Bryan on our team! This is a crucial position within Barentz, and his proven leadership, coaching, and team-building skills will bring significant value to the Barentz sales organization and our principals,” Mike Efting, executive vice president, Market and Sales Development, said.