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    Company News

    BASF Selects Distribution Partner for Floor Care Coatings

    BASF Selects Distribution Channel Partner for Floor Care Coatings.jpg

    Image courtesy of BASF. 

    August 18, 2024

    BASF, a global leader in specialty chemical solutions for the floor care coatings market, announced that it has selected Sea-Land Chemical Company as its distribution channel partner for dispersions, resins, and additives for the United States.

    “BASF is excited to have the Sea-Land team representing our floorcare line of products in the United States. Sea-Land brings strong technical expertise and existing relationships in the floorcare market. We are confident they are the optimal partner to bring exceptional service as well as sustainable, differentiated solutions to floorcare customers,” said Hélène Tacquet, Head of Resins North America. 

    “We are delighted to work with BASF and introduce their world-class floorcare solutions to our customers. The Acroflor® resin line and Hydopalat® products provide a unique solution to our customers in this current environment. This partnership and product line demonstrates our continued commitment to performance and environmental responsibility, which is crucial in today’s business landscape,” said Jennifer Altstadt, President and CEO of Sea-Land Chemical Company.           

    KEYWORDS: distribution agreements distribution partnerships Distributor Agreements

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