A 60-year-old chemical company doesn’t get to the stature Raybo Chemical Company has achieved in its industry without having great products and doing things right. So as the company enters a new phase in its history, it plans to also capitalize on new market opportunities for its highly respected lines of specialty additives. They will do that with help from Viachem, Ltd.
Viachem entered the chemical sales and distribution scene in 2006 with a technology and intelligence-based team of industry specialists who represent specialty chemical suppliers and open new market channels with new customers for its products. Over the last two years, Viachem has grown tremendously by serving a number of niche markets with specialty chemical products, including the coatings, ink and adhesives industry, which Raybo has been serving for six decades.
Raybo, which manufactures specialty additives like rust inhibitors, dispersants and surface modifiers is already benefiting from Viachem’s industry knowledge and technical sales team, which identifies new market opportunities and niche markets that are underserved, then matches the customer with the supplier.
“Our goal with new suppliers is to help them capitalize on their best product offerings with new customers that may never have been introduced to their products. Many niche customers exist in the paint and coatings industry, and new or small manufacturers may not even be aware of the options available to them for specialty additives. Raybo not only has a broad product line, but also a technical support laboratory that can help manufacturers make product improvements through alterations or additions to their paint or coating products,” says Kyle Einhorn, Vice President of Business Development for Viachem.
“Our rust and corrosion inhibitors are of interest to companies large and small that produce any coatings where rust will be an issue, whether in powder coatings or bridge paints, with either water-based or solvent formulations. There is a large and varied market for our specialty additives, which help with dispersion or supply a change in appearance or performance. As a science-based company we don’t have the specific expertise in niche marketing that Viachem provides, so we’re very excited about this arrangement,” says Rick Flowers, President of Raybo.
The match-up of technical expertise and marketing savvy is a new trend in the specialty chemical industry, which is known to offer scientific solutions that make existing products perform better. Viachem’s ability to work collaboratively with suppliers to seamlessly deliver specialty additives to paint and coatings, ink and adhesives companies when they need them offers Raybo an industry advantage.
“We’re excited to have found a partner that understands what we have to offer and knows of markets that want and need our products. It’s an opportunity for us to enter our next 60 years focused on serving even more customers with additives that improve the performance of their products,” Flowers says.
For more information, visit www.viacheminc.com or www.raybochemical.com.
Viachem, Ltd. and Raybo Chemical Company Team to Capitalize on New Market Opportunities
September 1, 2008