SÃO PAULO – Research and consulting firm Frost & Sullivan has released a new report on the decorative segment in the Brazilian coatings market. According to the study, the Brazilian decorative coatings market was worth $2,077.3 million in 2010; with a compound annual growth rate of 5.8 percent, this is likely to increase to $3,262.6 million by 2017.
The segment represents 63.8 percent in terms of revenue of the total coatings market in 2010. The industrial segment held the second-largest position, with 21.4 percent, followed by the refinish and automotive sectors, with 14.8 percent combined. In 2009, the decorative segment was the least affected by the economic crisis, with a revenue loss of 2.4 percent, whereas the total market lost five percent.
An insufficient supply of local raw materials, which meet approximately 40 percent of the total industry’s needs, is a major market restraint. Additionally, in Brazil, the per capita consumption of paint is about five liters; it is 15 liters per capita in the United States and more than 20 liters per capita in other developed countries.
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