CARY, NC – Arkema Coating Resins has announced a new trademark that will be applied to the company’s waterborne emulsion polymer products sold worldwide. The new name, ENCOR™ Polymers, will be used for both current and new products sold for use in architectural and industrial coatings, traffic paints, specialty coatings, pressure-sensitive adhesives, sealants, construction products, graphics arts, and floor maintenance products.
ENCOR Polymers will principally replace the UCAR trademark now applied to many of the company’s waterborne emulsion products, as well as the Craymul® and Esi-Cryl® trademarks acquired with the purchase of the coating resins businesses of Cook Composites and Polymers and Cray Valley. Other Arkema Coating Resins trademarks, including SNAP™ Structured Nano-Acrylic Polymers and EnVia™, will continue to be used in all geographies.
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