CARY, NC– Arkema Coating Resins has introduced Celocor™ opaque polymer, a voided latex product that imparts hiding and functions as a partial replacement for titanium dioxide (TiO2). 

Compared to competitive opacifiers with similar functionality, Celocor opaque polymer offers a more balanced approach to performance attributes such as tint strength, gloss development, burnish resistance and scrub resistance. 

“We recognize that the cost and availability of TiO2 are among the most important issues that coatings formulators are facing today,” Eric Kaiser, Global Marketing Director for Arkema Coating Resins, explained. “Celocor opaque polymer gives paint developers more formulating options in their approach to TiO2 reduction.” 

Celocor opaque polymer provides an effective way to reduce raw material costs and improve hiding in a wide range of products, including interior or exterior coatings from flat to semigloss. Additionally, this product meets the standards of Arkema Coating Resins’ EnVia™ program and is designed to help formulators achieve their sustainability and regulatory goals in finished coating products. Celocor opaque polymer has low odor, contains no added APE surfactants or formaldehyde, and is compatible with low-VOC (0-50 g/l) formulations. 

“Everything we do is based around the needs of the formulator,” Kaiser said. “In speaking with our customers, we found that they are very interested in having more options for TiO2 reduction while maintaining a good balance of performance attributes in their products. Our new Celocor opaque polymer meets that need.”

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