MINNEAPOLIS - Valspar Paint has launched a new multi-platform, fully integrated advertising campaign supporting the extension of the Valspar Love Your Color Guarantee.
The new advertising campaign stars two chameleons – Val and Jon – in live-action and 3D animation who embark on their own journey of change and improvement by using their natural ability to change color to help choose the right color palette for their home.
The new 30- and 15-second television spots called “Choices” will run on a diverse mix of programming across major broadcast and cable networks. The program will be supported by advertisements featured in national print home and lifestyle publications, in addition to digital and radio components. The company is also supporting the extension through social media with the “Valspar Color Project,” an online video series featuring celebrity couples sharing their color transformation stories.