ELMWOOD PARK, NJ - According the consulting firm Kusumgar, Nerlfi & Growney, coating consumption in the Asia-Pacific region is projected to be 16.45 million tons in 2013, worth $48.3 billion. Volume is more than double that of 10 years ago. Consumption in China is three times that of 2003, and Indian volume is about two-and-one-half times greater. Many of the smaller coating consumers in the region have also undergone significant growth. In contrast, coating consumption in Japan has declined, and South Korean volume is about the same.

China accounts for 58 percent of the region’s consumption in volume and 55 percent of the value. India is now the second-largest consumer in tons, with a 13 percent share, and is third in dollars with 10 percent. Japan is second in value with 12 percent of the total but will be displaced by India within the next two years. Korea is the fourth-largest consumer in both volume and value. The above four countries took 84 percent of the region’s tons and 85 percent of the dollars. Indonesia, Thailand and Vietnam each consumes about 2-3 percent of the regional volume and are expanding markets. Australia, Taiwan and Singapore are mature outlets for coatings.

Architectural coatings are projected to be one half of the tons in 2013 and one third of the value. Just over 70 percent of the architectural coating tons is waterborne, and the rest is solvent-borne. The original equipment manufacturers segment (OEM) captures 35 percent of the volume and 47 percent of the value, while the special-purpose segment is 15 percent of the weight and 20 percent of the dollars. The OEM and special-purpose segments can be broadly categorized as industrial coatings with 71 percent solvent-borne, 10 percent waterborne, 14 percent powder and the rest radcure and other 100-percent solid technologies.

Nippon Paint (including Nipsea JVs), AkzoNobel, Kansai Paint, PPG and Asian Paints are the five largest suppliers of coatings in Asia-Pacific and are projected to capture 28 percent of the coating sales in 2013. AkzoNobel and Nippon Paint are the leading architectural paint suppliers with Asian Paints third. Dulux (Australia), Kansai Paint, Valspar and Berger Paint (India) are in the next tier of architectural paint suppliers. Kansai Paint and Nippon Paint are the largest industrial paint suppliers, each with about an eight percent share. AkzoNobel and PPG are next in size and are followed by Jotun and KCC (Korea).

The above information will be part of Kusumgar, Nerlfi & Growney’s soon-to-be-released study, Global Paint & Coatings, 2013-2018, which is available through subscription. Interested parties are invited to contact the company by calling 201/773.0785 or by e-mail at nerlfikng@cs.com. Further information can also be obtained at www.kusumgar-nerlfi-growney.com.