King’s expectations for ACS 2014 are high. They hope that the attendance will exceed historical figures now that the economy is on a path of recovery, and that technical and commercial experts will be attracted to their broad range of coatings additives. The company is promoting new products that correspond to the market needs for sustainability such as lower VOCs, high solids, waterborne products, lower cure temperatures, and high-performance environmentally friendly coatings.

With plans well underway to open a new production facility and warehouse in Waterbury, CT, to handle an increasing demand for their high-performance additives, King is focusing on establishing a new set of core technologies across all divisions of the company to complement their existing high-performance additive selection.

The company is taking a fresh approach this year to showcase only its “New and Cool” technology for coatings, including new NACURE catalysts for low-temperature cure, new K-FLEX Diols for improved hardness and flexibility with added benefits for VOC compliance, new K-KAT tin and mercury replacement catalysts for solventborne and waterborne systems, and new easy-to-use anti-settle and anti-sag pigment suspension additive DISPARLON AQH-800.

In typical King Industries tradeshow fashion, the booth is offering something unique. To highlight its efforts in achieving low-temperature cure with NACURE products, guests can come to Booth 529 on Wednesday from 12-5 p.m. to cool off with some cool products and cool ice cream.

King is also participating in the conference, with a tutorial, a poster and a technical presentation.