Sherwin-Williams recently announced four new color palettes for seamless, resinous flooring, reflecting the latest trends in commercial décor for healthcare, education and retail, as well as stadiums, arenas, showrooms and airports, among other decorative applications.
Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.
Axalta recently released its Automotive Color Preferences 2021 Consumer Survey aimed at analyzing the relationship between color and vehicle purchasing decisions among consumers.
Clariant's new Automotive Styling Shades Trendbook 2025 is focused on 'color meets culture', exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families.
To help homeowners incorporate desired natural textures and create a stronger connection to nature after more than a year of being indoors, OLYMPIC® Stains by PPG announced its first-ever 2021 Stain Color of the Year: Light Oak.
PPG released its 2020 automotive color popularity report that shows blue hues continuing to increase in popularity, climbing to 9% of global color share — a 1% increase from 2019.
Axalta recently announced that its new solventborne basecoat, Cromax XP, appears on the No. 24 Chevrolet Camaro ZL1 1LE that will be displayed outside Daytona International Speedway.
