Color psychology is a fascinating thing. Imagine, for a moment, what the world would have been like for our prehistoric ancestors. Eyesight is one of the most important senses for humans.
The challenge for paint and coatings manufacturers is to understand why people choose certain colors for certain tasks and how they can use this information to better market their products.
Durable goods and consumer electronics are no longer destined to be white, gray and black. In fact, consumers are moving towards more classic colors and special-effect finishes like metallics.
If your office is due for a new coat of paint, or you are thinking of a website or product redesign, research your colors! They may impact your employees’ engage¬ment and productivity, drive website con¬versions and affect sales.
PCI Editor Kristin Johansson recently visited with Nancy Lockhart, Global Product Manager, Color, at Axalta Coating Systems, to tour the company's Color Viewing Room and Color Studio in Clinton Township, Michigan.
