Automotive, aerospace and consumer electronics coatings customers are discovering the latest color trends and finishes with the launch of ColorSurfaces Edition 16 from AkzoNobel.
Color psychology is a fascinating thing. Imagine, for a moment, what the world would have been like for our prehistoric ancestors. Eyesight is one of the most important senses for humans.
The challenge for paint and coatings manufacturers is to understand why people choose certain colors for certain tasks and how they can use this information to better market their products.
Durable goods and consumer electronics are no longer destined to be white, gray and black. In fact, consumers are moving towards more classic colors and special-effect finishes like metallics.
