If your office is due for a new coat of paint, or you are thinking of a website or product redesign, research your colors! They may impact your employees’ engage¬ment and productivity, drive website con¬versions and affect sales.
PCI Editor Kristin Johansson recently visited with Nancy Lockhart, Global Product Manager, Color, at Axalta Coating Systems, to tour the company's Color Viewing Room and Color Studio in Clinton Township, Michigan.
Montaha Hidefi, VP of Color Forecasting at the Color Marketing Group (CMG), Color Landing Studio, discusses CMG, the industries it serves, how it forecasts color trends, and what the color predictions are for the coming years.
Color has taken on a new lease of life for customers of AkzoNobel's Powder Coatings, and Automotive and Specialty Coatings businesses following the launch of two new color collections.
