PCI Editor Kristin Johansson recently visited with Nancy Lockhart, Global Product Manager, Color, at Axalta Coating Systems, to tour the company's Color Viewing Room and Color Studio in Clinton Township, Michigan.
Montaha Hidefi, VP of Color Forecasting at the Color Marketing Group (CMG), Color Landing Studio, discusses CMG, the industries it serves, how it forecasts color trends, and what the color predictions are for the coming years.
Color has taken on a new lease of life for customers of AkzoNobel's Powder Coatings, and Automotive and Specialty Coatings businesses following the launch of two new color collections.
Tranquil Dawn is AkzoNobel's Color of the Year for 2020. The culmination of extensive trend research by experts around the world, it is designed to capture the essence of what makes us human as the dawn of a new decade arrives.
The primary intent of designers, regardless of industry, is to leverage color, shape and creativity to create designs capable of stirring emotion and influencing user behavior.
