This article, the third in a four-part series, discusses managing product development efforts differently before and after what we call the Moment of Commitment, and the role of an engaged executive in the process.
Houlihan Lokey is a global investment bank with expertise in mergers and acquisitions (M&A), capital markets, financial restructuring, valuation, and strategic consulting. PCI recently asked a company representative some questions regarding the M&A climate in the coatings industry.
This article - the first in a series of four - will illuminate the new product development challenge, giving you a deep understanding of what makes it so difficult.
Great company Customer Experience (CX) programs seek to rapidly understand and mitigate customer negative experiences in any stage of their use of a company's products or services and turn the negatives into positives, or at least neutral, to create improved overall CX. Over time, companies that create progressively better CX began to create a competitive advantage over their competitors and, most importantly, create customers that become loyal and vocal brand advocates.
