The first three articles in this series of four illuminated the new product development challenge and discussed the first four keys to sustained innovation success. This article describes the final two keys and then provides a reminder of how they all work together to drive predictable, sustained success in new product development.
This article, the third in a four-part series, discusses managing product development efforts differently before and after what we call the Moment of Commitment, and the role of an engaged executive in the process.
This article - the first in a series of four - will illuminate the new product development challenge, giving you a deep understanding of what makes it so difficult.
