In recent years, automotive colors have become an important aspect of car design. Market experience shows that car buyers tend to prefer automotive coatings with high chroma shades based on effect pigments because of their visual impact.
Epoxy resins, particularly Epon resins, played a role in improving the performance of automotive finishes during the last half of the twentieth century.
It's not often the world agrees on one thing, but in 2001, silver was deemed the most popular automotive color choice in Asia, Europe and the Americas.