Identifying the right additive which matches paint formulation performance to customer needs can be very time consuming and resource-demanding. We have developed ClariCoat, our new digital assistant to help paint formulators tackle these challenges. The newly built app allows customized property selection, covering a wide range of criteria like workability or optic effects. Once the criteria selection is complete, the product recommendation engine proposes the most suitable Clariant additives based on real lab data. The unique combination of product recommendation with real performance results gives every paint formulator a head-start in tackling their paint issues or developing new coating solutions.

 

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