Because of its high, abrasive nature, TiO2 can put traditional two-piece diaphragms under extreme stress, leading to costly leak points, failure and downtime.

Given a variety of contributing factors, TiPMC believes tight TiO2 supply and increasing prices will persist through 2022.

Contrary to what many have been told, the impact of high-quality TiO2 on overall paint costs is more nuanced than you'd think.

The TiO2 industry is seeing favorable supply and demand conditions. Chinese producers, the usual industry disruptors, are facing more serious challenges than their multinational competitors.

The TiO2 industry is in a position never before experienced in its long history as it moves through the seasonally high coatings demand period in North America. Demand is returning beyond average GDP levels, particularly in China. In turn, price-sensitive customers are absorbing a huge increase in price.

The outlook is positive for most TiO2 producers for 2021. Increasing demand and the limited ability of Chinese producers to respond fairs well for global players. Multiple factors, including feedstock, Chinese chloride capabilities, and product quality all will impact the long-term future of the industry.

As the TiO2 market strengthens post-pandemic, TiO2 consumers in North America will continue to be faced with the dilemma of how best to find reductions in TiO2 costs.

An overview of types of pigments, the pigment industry landscape, challenges with TiO2 production and next-gen pigment technologies.

RAW Paints has developed a patented white pigment formula to replace TiO2 in white paints for use on interior and exterior surfaces, in one formula.