Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
From the Show Floor

BASF Invites Customers to Take a Closer Look at More Sustainable Formulations

April 20, 2015

The coatings industry in Europe faces substantial challenges. Efficient production is meant to go hand in hand with ever better performance. At the same time, coatings must meet the increasing demand for health-friendly and resource-saving solutions. Together with its sales company BTC Europe GmbH, BASF is addressing this development at ECS Stand 7A-523.

Lately, BASF has reviewed its entire portfolio under sustainability aspects: The company offers more than 500 raw materials for the paints, coatings and construction industries in Europe that contribute significantly to the sustainable development along the value chain. Based on technical expertise, BASF drives high-quality formulations that help customers meet the sustainability requirements in their respective industry and set themselves apart from their competitors.

Products for the Architectural Coatings and Construction Industries

BASF`s product portfolio covers dispersions, pigments, pigment preparations and additives for the architectural coatings and construction industries. These products make facades resistant against weathering, fading and dirt pick-up, improve indoor air quality and reduce the resources needed for the production of high-performance formulations. Advanced construction raw materials enable the cost- and resource-efficient, health-friendly production, application and use of building materials.

Raw Materials for Furniture and Flooring Coatings

Preserving the beauty of wooden furniture and flooring, while keeping an eye on efficient material usage and the lowest possible emissions, is key to driving sustainability in the wood coatings industry. In addition to pigments and pigment preparations for esthetically pleasing wooden surfaces, BASF provides a broad portfolio of resins and additives that enable highly resistant coatings. Moreover, the company supports customers in saving raw materials by providing resins and additives that achieve comparable properties as standard products at lower usage. 

High-Performance Solutions for Low-VOC Industrial Coatings

Approximately 80 percent of industrial coatings are currently solvent-based systems. BASF expects the industry to keep moving towards more sustainable solutions and is helping customers to switch to alternatives that generate fewer emissions. The company’s portfolio of pigments, resins and additives is suitable for current and future formulations based on water- and high-solid systems. These solutions contribute to the reduction of VOCs. In addition, BASF’s raw material portfolio helps formulators to increase material and production efficiency. Examples are pigments, resins and additives that enable thinner coating layers, consume less energy or increase throughput.

Less Raw Material Needed for Low-VOC Automotive Coatings

Similar to the general industrial segment, OEMs in the automotive industry also strive to make the coating process more cost- and material-efficient as well as lower in emissions. BASF offers solutions like crosslinking agents, low-VOC binders or red-shifted UV absorbers that facilitate a highly efficient, primer-free coatings process technology. Products can help to increase properties like gloss retention, and scratch, chemical or weather resistance, which makes coatings last longer. Moreover, highly saturated pigments offer a combination of very good hiding power, gloss and outstanding chroma. Hence, lower pigmentation level or thinner layers are needed to achieve increasingly sophisticated designs and better appearance.

You can find out more information on BASF’s ECS website, www.basf.com/ecs.

KEYWORDS: European Coatings Show

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • Wood Coatings

    A Closer Look at Ashland's Acquisition of ISP

    See More
  • pci1021-Cramer-899897464-1170.jpg

    A Closer Look at Colored Pigments

    See More
  • Celanese Invites Customers to Learn More About the Power of Water

    See More

Related Products

See More Products
  • Rheological Additives in Latex Paint Formulations (Zoom course - 2/26/26)

  • pci january 2020

    PCI January 2020 Issue

  • social media

    Optimizing Social Media from a B2B Perspective

See More Products

Related Directories

  • Formulator Software LLC

    At Formulator Software, we understand the precision and complexity involved in perfecting formulations. Our software is designed specifically for chemists, lab technicians, researchers, and manufacturers, providing essential tools to streamline the entire formulation process. Formed in 2002, Formulator Software is trusted by thousands to manage their raw materials, formulations, QC, SDS, COA, costing and more!
  • Orion S.A.

    Orion manufactures specialty carbon blacks for paint, coatings, ink, toner, adhesives, polymers, batteries, tires and rubber goods. Our specialty carbon blacks tint, colorize, impart conductive properties to, and enhance the performance of paints and coatings. The company runs 15 production sites and four Applied Technology Centers worldwide.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing