Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!
Finishing Articles

Strong Partnerships Help Building Company Achieve Milestone

Cleary Building Corp.
May 31, 2016

For nearly 40 years, Cleary Building Corp. has built custom, pre-engineered metal structures for clients across the country. Cleary structures are brought to life through its signature stress-free design and personalized construction service that perfectly matches a building to its owner. On November 18, 2015, Cleary sold its 100,000th building – a result of hard work and lasting business partnerships with leading industry companies, including Valspar and Fabral.

After years of success and fast growth, it is fitting that the sale of Cleary’s 100,000th building will reside in Madison, WI, the company’s hometown. The milestone structure is 972 square feet and features a unique round roof constructed of Petersen Aluminum PAC-CLAD Snap-On Standing Seam Panels coated in Valspar’s Fluropon SR in a vibrant Interstate Blue. Additionally, Fabral PRIMERIB corrugated steel panels coated in Valspar’s WeatherXL in Ash Grey were installed on the sides and ends of the structure, offering excellent exterior protection and a refined contrast of color.

WeatherXL, labeled as Enduracote for those purchasing the coating system through Fabral, is a coating widely recognized for its outstanding durability and provides exceptional resistance to chalking, fading and scratching. The coating boasts excellent weatherability, and superior color consistency and retention – ensuring Cleary’s 100,000th building can withstand the harsh Wisconsin winters and heavy use. When used on roof panels, the Fluropon Solar Reflective (SR) coating delivers an eco-friendly way to resist heat absorption from the sun, helping to lower energy cooling costs and keeping the building more comfortable. The solar reflective coating helped the project meet Energy Star® performance requirements.

Cleary’s Process for Success

Cleary Building Corp. began its operations as a small, family-owned business in 1978 in Verona, WI. After steadily expanding throughout Wisconsin and into Illinois, Cleary now operates across the United States and has constructed buildings in 44 states to date. Reaching 100,000 buildings sold is a major milestone for the company, and it shares the special occasion with various partners within the architecture and construction marketplaces that have helped make the achievement possible.

“To reach and maintain the status as a leader within the building industry, it’s been important to surround ourselves with likeminded individuals and businesses. That’s why we’ve aligned ourselves with companies like Valspar and Fabral for decades,” said Mike Wuennemann, Director of Marketing for Cleary Building Corp. “At Cleary, we build solid, long-lasting relationships in order to create the best possible buildings for our clients.”

For nearly four decades, Cleary has forged a strong partnership with Fabral, a supplier of metal roofing and wall panels, to help construct the majority of its 100,000 buildings. Built upon the shared vision of offering the highest standards in quality and customer satisfaction, Cleary and Fabral work in tandem to determine which metal roofing and wall panel products best fit clients’ needs. Through a steadfast partnership with Fabral, Cleary also formed a strong relationship with Valspar.

“We are committed to working with the best products in the marketplace, and after working with Valspar for numerous years, we’ve come to know they offer our clients the best exterior building protection and color options available on the market,” said John Armstrong, General Manager, Fabral. “It’s been great for our business.”

A large majority of Cleary’s projects over the past 20 years have featured Valspar’s WeatherXL coil coating. Hand selected for its attractive color palette and impressive durability, WeatherXL offers Cleary’s clients with a product that helps their buildings endure heavy wear and tear, while keeping the exterior aesthetically pleasing.

“One of our most important selling factors is the ability to offer 22 colors to our customers,” continued Wuennemann. “Twenty-two is a pretty substantial number in our industry and provides our clients numerous options to meet their tastes and needs.”

After conducting industry research, Cleary discovered the 22 most popular architectural colors in the market, ranging from Classic Burgundy to Hartford Green. When kicking off a new project, the company utilizes its proprietary software called DreamMaker, which allows clients to customize building layouts and designs.

“Once the design is determined, DreamMaker allows clients to test various Valspar color combinations in order to get a visual representation of their structure before the shovel hits dirt,” said Wuennemann. “The color is the capstone of a building’s design, and combined with customized architecture from Cleary and premier metal material provided by Fabral, it completes the trifecta for success.”

KEYWORDS: architectural metal coatings

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • PCI-0724-Global10-Feature-1440.png

    2024 Global Top 10: Top Paint and Coatings Companies

    Who ranks on top? PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • PCI-0724-PCI25-Feature-1440.png

    2024 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

BASF SE Logo

BASF Reportedly Eyes Exit from Coatings

Modern arapartment complex painted in bright colors.

Architectural Polymers Leading the Way in Coatings Innovation

No. 7 BASF Coatings

BASF Comments on Potential Sale of Coatings Business



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci  webinar april 2025

PCI CASE EBOOK
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing