BERLIN – Beckers Group has launched this year’s global trend collection for consumer goods and lifestyle appliances. The portfolio ‒ called The Turning Point? ‒ offers consumer brand companies an opportunity to explore Beckers’ latest colors, innovative technologies and special tactile effects. The samples are presented in three main themes – Change Perception, Protect Privacy and Next Phase – and target trends for 2020 and 2021. The Beckers’ design team is currently on a roadshow presenting the trends to customers.
Linda Snis, Global Design Manager at Beckers Sweden, explained the background for the trend collection, “Electronic devices are often used to make a statement, and design is vital in this regard. In our trend collection, we play with contrasts: we connect different elements to deliver visionary design trends.”
Christian Vogel, President of Industrial Coatings at Beckers, added, “For our customers in the trend-driven and fast-changing consumer goods and lifestyle appliance industry, the look and feel of products are key differentiators. Beckers’ consumer design finishes add significant value through creative and innovative surfaces.”
Interested parties can contact firstname.lastname@example.org for more information about the new collection.