REINACH, Switzerland – Archroma recently announced that the soon-to-be 5,760 color references of its Color Atlas library are made available within its Datacolor TOOLS platform, an easy-to-use color quality control application for industries where color accuracy is a critical component of overall product quality.

Datacolor® provides color management solutions that empower customers to make objective, cost-effective and smart color decisions, in applications such as textile and apparel, paint and coatings, plastics, photography, design, and others. The integration of its instruments and software help formulate, measure, control and communicate color, and its algorithms reproduce color on materials and displays. That is where the Color Atlas by Archroma® will considerably benefit to the users of Datacolor solutions.

The Color Atlas was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks. The Color Atlas continues to evolve in line with Archroma’s commitment to sustainability through innovation. All color references available in the Color Atlas have been formulated with products that comply with leading international eco-standards, and can be selected based on the desired sustainability profile.

Today, the Color Atlas contains 4,320 colors applicable on cotton poplin, almost double compared to similar tools available to textile and fashion specialists. Technical support is available to designer and manufacturers, as well as brands and retailers, through Archroma’s global offices - for every single color from its selection to its implementation in production. Engineered color standards empowered by NFC technology are also available for all colors and reproducible in production.

Archroma also just launched a similar tool with 1,440 colors on polyester. Both libraries will be available in the Datacolor TOOL’ platform for color searching.

Each color from the Color Atlas by Archroma is available for purchase from Archroma as an ‘Engineered Color Standard,’ precise digital data and access to global dyeing technical support. With that, the brands, designers and mills using the Datacolor TOOLS platform will have at their disposal the ability to search the 5,760 colors of the Color Atlas by Archroma to quickly find colors for their seasonal color palettes.

“With this collaboration between Datacolor and Archroma, we bring the best two worlds: the software capability of the Datacolor TOOLS platform combined with the color inspiration and executable accuracy of the 5,760 colors available in Color Atlas by Archroma,” said Lisa Beck, Product Manager at Datacolor. “It’s a match made in heaven for those textile and fashion designers looking to expand their color horizon and accelerate their speed to market”.

“We are proud to partner with Datacolor and thus bring ever more accurate color management to the brands, designers and mills who are using their design tools,” says Chris Hipps, Head of Color Management Services, at the Archroma Brand Studio. “With the Color Atlas by Archroma, they can finally dream of a color, find it quickly within their Datacolor TOOLS software and then specify it with the confidence that their design intent will be executed in their global supply chains.”