Sherwin-Williams Launches App Powered by AI Technology

Image courtesy of Sherwin-Williams.

Designed for Homeowners, the Sherwin-Williams Color Expert™ app provides personalized, next-gen color recommendations instantly based on existing color schemes tailored to one’s space

Sherwin-Williams presents the next-gen color tool with their new app powered by AI technology with a focus on delivering easier and more productive ways for homeowners to try colors out instantly and seamlessly order samples directly through the app.

“Homeowners who love design and doing their own projects tend to struggle when it comes to choosing the perfect paint color,” says Sue Wadden, Sherwin-Williams Director of Color Marketing. “On average, they consult 10+ touchpoints before committing to a color, indicating how overwhelming this process can be for them. This revolutionary color technology will give them the confidence they need by seamlessly allowing them to find the right color without the stress they normally go through!”

Sherwin-Williams built upon their advancements in digital color visualization by leveraging their vast color data and color expertise to create personalized color recommendations. The Sherwin-Williams Color Expert™ app uses innovative and groundbreaking AI color technology to detect colors already present in a room, such as art and furniture, and instantly provide users with personalized paint color recommendations based on what’s in their space. All app users have to do is upload an image of the desired space and the technology will instantly recommend several wall colors that complement other items in the room, such as furniture and décor.

The app delivers an exceptional user experience and offers the opportunity to seamlessly order FREE color chips or purchase Peel & Stick samples directly from the app, visualize any one of the over 1,000 colors available instantly in their space, save their favorites for quick and easy reference and access the full Sherwin-Williams color catalog, including expert picks, top-trending colors and more.

Available for download today (FREE) for iPhone and Android at The App Store or Google Play.

You must login or register in order to post a comment.

Reducing the use of fossil carbon and the output of greenhouse gas emissions are undoubtedly among the greatest challenges for society and industry in this century. The U.S. Administration, via the Inflation Reduction Act, is putting forward regulatory measures calling for more sustainable solutions that contribute to climate neutrality, the circular economy, and the use of hazard-free substances.