“Homeowners who love design and doing their own projects tend to struggle when it comes to choosing the perfect paint color,” says Sue Wadden, Sherwin-Williams Director of Color Marketing. “On average, they consult 10+ touchpoints before committing to a color, indicating how overwhelming this process can be for them. This revolutionary color technology will give them the confidence they need by seamlessly allowing them to find the right color without the stress they normally go through!”

Sherwin-Williams built upon their advancements in digital color visualization by leveraging their vast color data and color expertise to create personalized color recommendations. The Sherwin-Williams Color Expert™ app uses innovative and groundbreaking AI color technology to detect colors already present in a room, such as art and furniture, and instantly provide users with personalized paint color recommendations based on what’s in their space. All app users have to do is upload an image of the desired space and the technology will instantly recommend several wall colors that complement other items in the room, such as furniture and décor. 

The app delivers an exceptional user experience and offers the opportunity to seamlessly order FREE color chips or purchase Peel & Stick samples directly from the app, visualize any one of the over 1,000 colors available instantly in their space, save their favorites for quick and easy reference and access the full Sherwin-Williams color catalog, including expert picks, top-trending colors and more. 

 Available for download today (FREE) for iPhone and Android at The App Store or Google Play.