Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Company News

Custom Equipment LLC Rebrands

AXCS_Equipment_Rebrand.png

Image courtesy of AXCS Equipment. 

February 17, 2025

Custom Equipment LLC, the manufacturer of Hy-Brid Lifts, is rebranding to AXCS Equipment. The company, which has been in business since 1981, is known for its focus on providing innovative solutions and outstanding service to support customers’ aerial work needs.

The rebranding comes as a result of the company’s recent merger with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy and technology. The merger, which was completed in early 2024, has allowed Custom Equipment to significantly expand its product line. In addition to its existing line of scissor lifts, the company now offers telehandlers, articulated booms and vertical masts.

“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said AXCS CEO Eric Liner. “AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”

AXCS is known for its dynamic range of aerial lift equipment and telehandlers, which are designed to combine maximum operator safety with durability and efficiency. The company places a strong emphasis on providing top-of-the-line support to its rental customers, and offers a wide range of solutions for industries such as construction, drywall, electrical, HVAC, painting and facility maintenance.

As part of its rebranding efforts, AXCS is also making a concerted effort to enhance its customer service. The company has bolstered its staff with support-centric roles, and is committed to providing a more personalized and responsive customer experience.

“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Liner said. “We’re focused on giving customers an experience that is second to none in the lift industry.”

AXCS will be showcasing its new product line at The ARA Show in Las Vegas, and is planning to introduce a number of additional products in the coming months. The company is also exploring new ways to enhance its existing equipment and provide even more value to its customers.

To learn more about AXCS and its line of aerial lift equipment, visit www.axcs.com.

Source: This article was edited by AI with human oversight.
KEYWORDS: rebranding

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Paint and Coating Resins & Polymers
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • wooden kitchen set and shelving
    Sponsored bySirca North America

    Leveraging Coatings to Meet ESG Goals in Manufacturing

  • man woodworking in workshop
    Sponsored byGemini Industries, Inc.

    Waterborne Coatings Aren't the Future -- They're the New Performance Benchmark

Popular Stories

The 2026 PCI 25

2026 PCI 25: Top Paint and Coatings Companies

AkzoNobel, Nippon

Nippon Paint Returns With €7.5B Proposal for AkzoNobel Business

Global Top 10 and PCI Logo

2026 Global Top 10: Top Paint and Coatings Companies

The PCI 25 Annual Revenue Rankings

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

September 15, 2026

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Advanced Coating Materials

Advanced Coating Materials

See More Products
PCI Coat It! Podcast

Related Articles

  • Lift from Custom Equipment LLC

    See More
  • leadership appointments, custom lifts

    Custom Equipment Appoints President and CEO

    See More
  • David Carlson

    Custom Equipment Adds New Sales Manager

    See More

Related Products

See More Products
  • Cold Spray Technology

  • pci august 2019

    PCI August 2019 Issue

  • pci april 2020

    PCI April 2020 Issue

See More Products

Related Directories

  • Myers Mixers LLC

    Myers Mixers offers solutions for fluid and semi-solid mixing, dispersing and homogenizing. From dispersing to complex compounding, Myers specializes in off-the-shelf and custom-designed equipment to make any mixing and dispersing process as efficient as possible. Equipment offered includes multi-shaft mixing and dispersing equipment, hydraulic ram presses, mixer controls and data-logging.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing